When do you go shopping? Or shall I say - what is the reason that makes you say that “It’s time to go shopping.” Basically there are 2 reasons that you’ll go to a shopping complex. The first obvious reason is that you need to buy something. You might need to get some food because the fridge is empty, buy some clothes because they’re getting thorn or old, buy some presents for birthdays or some tools to fix your house or car. Whatever it is, you have a purpose to go shopping. The second reason is that you already make it a habit to go shopping once a week. Some people even considered it a place to hang out with families. Shopping complex nowadays is design for everybody especially for husband, wife and kids. There are specific corners designs to make them stay.
No matter what reasons you have for visiting the shopping complex, the shops will do their best to try to get you buy something. This is where event marketing comes in. These events are design to trick you into buying their products. Most of the time, it’s not the main product that you wanted to buy but because of other services or benefits that you’re interested. Benefits like free membership, special gift, money back guarantee, lucky draw and many more. If you’re the person with reason one then you might not fall into it. Most probably you’ll just get what you want and leave. If you’re the person with reason two then you might hang out a bit longer and listen to what they have to say. The longer you stay the more chances for them to influence and persuade you into buying it.
In order not to buying thing that you don’t need, set you shopping expenses before leaving the house. Don’t spend more then what you have in mind and you should be safe from the traps. If you’re still unable to control yourself, then just take the maximum amount of money that you can spend only. That way no matter how deep you fall for the tricks, you don’t have the money to buy it.