The coffee the red lips or the scorpion?

As you can see at the left bottom of the picture, it says the bite of coffee. I wonder if they are referring to the scorpion or the mouth. The photo is very attractive and creative but I don’t feel the urge to drink coffee looking at it. I suppose for quality and artistic wise the photo actually scores a high point. Unfortunately it fails to make me drink coffee. If you are talking about branding, it actually does make a deep impression in my mind.