Monday, June 18, 2007

How do you choose a product that you have no knowledge about?

When go shopping, what do you really consider? The most common thing of all is low price and good quality. Regardless of the price it’s difficult to choose a good quality product. Most, in fact all company provide warranty and after sales service to counter bad quality issue. To me after sales service comes second because if you get a good product then you won’t need the services. Unless you’re buying the product because of the services meaning that you expect the product to have faulty issue. I’m sure most of us don’t want any problem after buying it and able to use it forever. The sad thing is, things are built not to last long. Well you can’t blame them because if they built a product that last forever then the company will not survive. Things are now built to last 1~5 years so that consumer can keep on purchase things and their business can grow.

Back to the question on how do you choose a good quality product? Normally we will go for branded product. That’s what we all keep on saying, “it’s better to get a branded product because they guarantee the quality”, but how do we define that? First of all, we grade it from the age of the company. The longer the company survives in the business, the better they are. The reputation that the company built through out the years worth billions of dollars and they won’t risk any bad product to bring down it. The second thing is the system use by a company. A company that runs with a good system will eventually produce good product. That is because using system we eliminates lots of human error. One of the famous system is “Six sigma” statistic analysis for solving problems. Companies that practice “Six Sigma” unite all the employees to think and solve problem the same systematic way. Rather then having each individual his or her own way of solving problem.

Companies that run long systematically will produce good quality product. Experience and system keeps a company survive and thus produce a better product. Of cause the price of a good product will definitely higher. So, are you willing to pay more in exchange of the trouble of experiencing the service? I know I won’t…

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