Thursday, September 01, 2011

Massimo Zanetti Beverage USA with no Logo but a Signature

Massimo Zanetti Beverage USA has a strange signature but still I’m only concern about the coffee. I kind of like the Coffee 101 offered by the site. It should be interesting to learn more about coffee. Below are some of the things we’ll learn from the course.

  • How coffee is grown and the conditions that affect its flavor
  • Arabica and Robusta – what’s the difference?
  • Harvesting, processing, and production
  • Our roasting practices – quality from bean to brew
  • Complete overview of manufacturing and distribution
  • How coffee is traded and what affects pricing
  • How blends are developed – participate in a coffee cupping
  • Discover the nuances of flavor between varietals and roasting
  • Consumer preferences and influences

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